Our Brands

Initially founded in 1991, until now, we cooperate with more than 50 big famous brands of fashion field. Specialty Fashion Group (SFG) is the largest specialty retailer of women’s fashion in Australasia, represented by its brands: Millers, Crossroads, Katies, Autograph, City Chic and the newest addition, Rivers, which brings new categories to the Group including menswear and (a heritage in) shoes. Our six diverse brands offer style and value to our customers. At SFG, we sell a garment every second in Australia, New Zealand, South Africa and the United States through our portfolio of over 1,000 stores and our 7 online businesses. SFG has one of the largest women’s customer communities in Australasia with over 7 million members and can reach over 3 million members through email. Our members’ loyalty is high, representing over 80% of sales. With a large range of activities, we always provide best products and solutions to customers.

All brands
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Hitachi
Hitachi
66 products
Panasonic
Panasonic
209 products
General
General
8 products
Philips
Philips
183 products
Sony
Sony
96 products
Moulinex
Moulinex
60 products
Kenwood
Kenwood
84 products
Cornell
Cornell
5 products
Tefal
Tefal
47 products
Palson
Palson
14 products
Savor
Savor
1 product
Samsung
Samsung
182 products
Sharp
Sharp
132 products
Asel
Asel
4 products
Fotile
Fotile
38 products
Rowa
Rowa
15 products
De'Longhi
De'Longhi
31 products
Severin
Severin
1 product
Siemens
Siemens
18 products
Krups
Krups
1 product
Venusta
Venusta
3 products
Pioneer
Pioneer
2 products
GE
GE
2 products
Midea
Midea
2 products

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